5 Misconceptions About How to Start A Blog

by cathclaire

Learning how to start a blog – the mechanics of it – is the easiest part of blogging. The barriers to entry on launching a blog are low and relatively inexpensive yet so many people dream of sharing their creations online and don’t. 

Why is that? 

Read on to save yourself time & energy because I am sharing  5 lessons I’ve learned on How to Start a Blog that is successful and built to bring you purpose AND $$$ profit.

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My name is Cathclaire and I have been freelance writing and running two successful blogs for almost a decade. I host a podcast called "Manifest with Cathclaire" featuring thought leaders of our time, mentor other digital creators, and am a manifesting coach guiding others towards their desires.

Had these digital creations of mine not come into existence, I feel certain that I would have spent much more time thinking about starting them over the course of the past 10 years than I have spent starting &  working on creating and sharing my work with the world.

“

Warren Buffet

20 mins of doing something is more valueable than 20 hours of thinking about something

Which brings me to my first misconception about how to start a successful blog : #1: You Have to Be Ready To Start

NEWSFLASH: No one is EVER ready. Start writing before you have something to say. 

My only regret with creating my digital content online is that I wish I had started sooner instead of listening to that little voice of doubt in the back of my head! 

#2: You Have to Be An Expert TO start a Blog: The nice thing about blogging is that it is virtually a permission-less career. But that means that you need to stop waiting for permission from someone or some circumstance and have the gumption to give yourself the permission to start your blog.

For a lot of people, this requires reminding & ridding of the excuse that you do not have to be an expert. Take pride in your beginning (considering so many people don't EVER start their blog) and and share your progress to becoming more well-versed in your favorite subjects with the online world. Not to mention, also making income. 

#3:  You Need a Following On Social Media:  Focusing on vanity metrics (followers, likes, views) is a trap I fell into for a bit but what I can tell you is that what is on the other side of this slippery slope is much more peaceful and value driven.

Do I post on social media? Yes. Is there money to be made here? Yes. Can you build an amazing community on social media? Yes. BUT should social media vanity metrics be your end goal? Not in my opinion.

If you can train yourself to keep your focus on creating digital content consistently with what truly interests you and service valued at the center – even while no one is clapping – you will not only get better at it but the people who need you will be able to find you. 

When I shifted from posting about mostly fashion to mindfulness/manifesting, I lost followers initially. Fast forward a couple of years and now it is my highest performing content bringing 400k impressions to my site and building a strong community on social media. 

#4: You won’t be able to have a successful blog until you go viral. It can be easy to fall into the trap of virality over value but one question I like to ask people (including myself) is – what reward is at the core of going viral for you ? Recognition? Exposure? Money?

This question is something I urge you to contemplate because once you shine a light on this desire (to go viral) that you could blindly become a slave to, you free yourself from the shackles of social media algorithm and fleeting trends. If you prioritize going viral over staying true to yourself, you will put in all the work chasing trend.

But when you do go viral with this strategy, not much will happen because the people who finally see your work won’t know what to do with it or worse, won’t know if they should stay around to find out. Focus on building your content around what you want to share so that when you do go viral, what you’ve built will comfortably host your growing online community.

#4: Someone is already blogging about what I want to blog about  Here is a different perspective: If someone is blogging about what you want to blog about, see this as a good thing because that means there is a market for you. There is a trail blazed for you.  Shift your focus to gratitude that there are blogs like your future one and realize that no one will do things the way you will…and that is your super power!

I hope these common misconceptions about how to start a blog and the lessons I’ve learned on my 10 year blogging journey have brought you some clarity for your own blog launch.

Don’t wait. People who start and stick to blogging always wish they believed in themselves enough to start sooner. I know I do.

Be sure to check out my recently launched podcast called "Manifest with Cathclaire" that features celebrity mindset coaches, influencers, astrologists and more!

Still having trouble managing your mindset and launching your online career? Try the BRAINTAP to biohack your brain! 

For more tips on manifesting, meditation, and lifestyle - follow me on Instagram @cathclaire

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