Your Weird is Your Edge with Carly Stein of Beekeepers Naturals

If you’ve ever felt like your dreams don’t make sense to the people around you—or that chasing them feels like stepping into the unknown—you’ll want to listen to this week’s episode of the Manifest with Cath Claire podcast. I sat down with Carly Stein, founder and CEO of Beekeepers Naturals, to talk about how she transformed personal health struggles into a globally recognized wellness brand and why betting on yourself, even when it looks crazy, is the most powerful manifestation you can make.

🎧 Listen to the full episode here.

From Chronic Illness to Beekeepers Naturals

Carly didn’t start out planning to be a CEO. She grew up struggling with an autoimmune condition and chronic tonsillitis—unable to take antibiotics safely. For years, nothing in Western medicine seemed to work. It wasn’t until she studied abroad in Florence, Italy, that she discovered propolis, a powerful bee product that transformed her health.

What began as a personal solution quickly became a mission. Carly realized that bees make far more than honey—they create medicinal-grade products like propolis, royal jelly, and pollen that humans have used for centuries to strengthen immunity and vitality. She also realized that in North America, these products were largely unknown.

This discovery planted the seed for what would become Beekeepers Naturals—a company now on Forbes 30 Under 30 and stocked in the medicine cabinets of celebrities like Drew Barrymore, Kendall Jenner, and Lily Collins.

The Uncomfortable Truth About Manifesting

Carly’s journey wasn’t glamorous from the start. After graduating from college, she accepted a stable career in finance at Goldman Sachs. From the outside, it looked like a dream job—but inside, she was having panic attacks and feeling increasingly disconnected from her purpose.

Leaving Goldman to start a bee product company didn’t make sense to most people. She faced doubt from mentors, colleagues, and even close friends. Some told her in a “loving way” not to risk it, while others outright dismissed her idea.

But here’s what Carly shared on the podcast that really stuck with me:

“Change is uncomfortable and change is a part of growth. For anybody who’s going through a change or trying to breathe life into an idea and hitting a lot of walls and finding a lot of barriers, it’s that process of pushing through them that will later create success.”

That’s manifestation in action. It’s not about everything falling into place easily—it’s about holding your vision steady when reality looks uncertain and using discomfort as proof that growth is happening.

Cath Claire, host of the Manifest with Cath Claire podcast, sitting on a green couch with a rust pillow and colorful abstract art above her.

Building Resilience as a Manifestation Muscle

Carly spoke about resilience as a muscle we all have to strengthen, much like going to the gym. When she decided to fully pursue Beekeepers Naturals, she sold what she had, moved to Southeast Asia to write her first business plan, and later lived on a friend’s couch for over a year while bootstrapping her company.

She meditated daily, leaned on gratitude journaling, and read books like Mindset by Carol Dweck and The Alchemist by Paulo Coelho. These practices weren’t just personal development—they were her foundation for manifesting something bigger than fear.

She explained that betting on yourself always pays off—because even if things don’t work out exactly as planned, the lessons you gain will shape you into someone stronger and more capable of chasing your next dream.

Why Beekeepers Naturals Stands Out

Part of Carly’s success lies in her refusal to compromise on science-backed wellness. Beekeepers Naturals products combine the healing intelligence of the hive with rigorous research. From the Propolis Throat Spray that supports everyday immunity to the B.Smart Brain Shots powered by royal jelly, each product is designed to merge nature’s remedies with modern science.

It’s a reminder that manifesting isn’t just about mindset—it’s about building something tangible that solves real problems for people. Carly’s personal health challenges gave her insight into what was missing in the market, and her resilience turned that insight into a company that now helps thousands of people worldwide.

Lessons for Your Own Manifestation Journey

Here are a few takeaways from Carly’s story that you can apply to your own life and goals:

  1. Your weird is your edge. Carly’s interest in beekeeping seemed odd at first—but it’s exactly what made her stand out. The thing that sets you apart might be the thing that carries you forward.
  2. Support isn’t always external. Sometimes, you won’t have cheerleaders. Your job is to keep showing up for your vision until others catch on.
  3. Resilience creates results. Facing walls and setbacks isn’t proof you’re failing—it’s proof you’re on the path to growth.
  4. Bet on yourself. Carly said it best: “Best case is you make your dreams come true. Worst case is you learn a lesson that fundamentally strengthens you.”

Final Thoughts

Manifesting your dream life isn’t about waiting for external validation or perfect conditions. It’s about aligning with your heart, showing up consistently, and having the resilience to walk through discomfort.

Carly Stein and Beekeepers Naturals are proof that when you combine passion, persistence, and purpose, you can create something that not only transforms your life but also benefits the world around you.

🎧 Listen to the full episode on Apple Podcasts.

Cath Claire, host of the Manifest with Cath Claire podcast, wearing a tailored blue suit and sitting on a pink vintage couch against a blush wall.
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